1. Finance

5 Customer & Market Economics KPIs

Average Revenue Per Customer 💰

Average Revenue Per Customer (ARPC), also known as Average Revenue Per User (ARPU) in some contexts, is a measure of the revenue generated per user or unit of customer, usually calculated over a specific time period (such as monthly or annually).

Customer Acquisition Cost 💰

The cost associated with acquiring a new customer.

Customer Acquisition Cost Payback Period

Time it takes to earn back the Customer Acquisition Cost (CAC) through customer spending.

Customer Lifetime Value 💰

Customer Lifetime Value (CLV) is a prediction of the total value of a customer to your business over the entirety of their relationship with you.

Customer Profitability Score 🏅

Identifies and quantifies the profitability of individual customers.