5 Customer & Market Economics KPIs
Average Revenue Per Customer (ARPC), also known as Average Revenue Per User (ARPU) in some contexts, is a measure of the revenue generated per user or unit of customer, usually calculated over a specific time period (such as monthly or annually).
The cost associated with acquiring a new customer.
Time it takes to earn back the Customer Acquisition Cost (CAC) through customer spending.
Customer Lifetime Value (CLV) is a prediction of the total value of a customer to your business over the entirety of their relationship with you.
Identifies and quantifies the profitability of individual customers.