5 Customer & Market Economics KPIs
Average Revenue Per Customer
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Average Revenue Per Customer (ARPC), also known as Average Revenue Per User (ARPU) in some contexts, is a measure of the revenue generated per user or unit of customer, usually calculated over a specific time period (such as monthly or annually).
Customer Acquisition Cost Payback Period
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Time it takes to earn back the Customer Acquisition Cost (CAC) through customer spending.
Customer Lifetime Value
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Customer Lifetime Value (CLV) is a prediction of the total value of a customer to your business over the entirety of their relationship with you.