1. Consulting
  2. Service Delivery

Client Retention Rate


The proportion of clients who continue to engage with your consultancy over a specific time period. High retention rates indicate client satisfaction and can be more cost-effective than acquiring new clients.


[(Clients at End of Period - New Clients) / Clients at Start of Period] x 100


If you started the year with 100 clients, gained 20 new ones, but ended the year with 110, the retention rate would be 90%.