8 Public Relations KPIs
Conversions from PR Efforts
#
The number of desired actions (such as sign-ups, purchases, or downloads) resulting from PR-related content or campaigns.
Crisis Response Time
⏱
The duration it takes for a company to respond publicly to a negative event or crisis situation, in hours or minutes.
Engagement on PR Content
#
The number of likes, shares, comments, or interactions PR content receives on social media or other platforms.
Media Mentions
#
The number of times a brand, product, or company representative is mentioned in the media.
Referral Traffic from PR Efforts
#
The number of visitors coming to the brand's website from links in media articles or PR-related content.
ROI from PR Campaigns
%
The financial return generated from PR efforts compared to the cost of those efforts.