8 Public Relations KPIs
The number of desired actions (such as sign-ups, purchases, or downloads) resulting from PR-related content or campaigns.
The duration it takes for a company to respond publicly to a negative event or crisis situation, in hours or minutes.
The number of likes, shares, comments, or interactions PR content receives on social media or other platforms.
The number of times a brand, product, or company representative is mentioned in the media.
The number of visitors coming to the brand's website from links in media articles or PR-related content.
The financial return generated from PR efforts compared to the cost of those efforts.
Measurement of the tone (positive, neutral, negative) of media mentions.
The percentage of media mentions a brand receives compared to its competitors.