1. Consulting
  2. Business Development

New Client Acquisition Rate

Percentage

The number of new clients acquired over a specific period, relative to the total number of potential leads approached. A higher rate indicates effective business development and sales strategies.

Formula

(Number of new clients / Total leads approached) x 100

Example

If a consultancy approached 100 leads and secured 20 new clients, the New Client Acquisition Rate would be 20%.