1. Consulting
  2. Business Development

Proposal or Bid Win Rate


The percentage of proposals or bids submitted that result in a won project or contract. A higher win rate indicates that the consultancy's value proposition is well-received and its offerings are competitive.


(Number of won bids or proposals / Total bids or proposals submitted) x 100


If a consultancy submitted 50 bids and won 10 of them, the Bid Win Rate would be 20%.