Chat Engagement Rate
Percentage
The percentage of website visitors or app users who engage in a chat session. Engagement rates can provide insights into how proactive or appealing your chat interface is and if users feel the need to ask questions or get clarifications.
Formula
(Number of chat sessions / Total website or app visitors) x 100
Example
If 50 out of 1000 website visitors initiated a chat, the Chat Engagement Rate is 5%.