1. Marketing
  2. Digital Advertising

Ad Engagement Rate


The percentage of users who engage with an ad, beyond just viewing it. Provides insights into how interactive and appealing the ad is to the audience.


(Number of engagements / Total impressions) x 100


If an ad receives 200 engagements (e.g., likes, shares, comments) from 1,000 impressions, the Engagement Rate is 20%.