1. Marketing

8 Digital Advertising KPIs

Ad Conversion Rate %

The percentage of users who take a desired action after clicking on an ad.

Ad Engagement Rate %

The percentage of users who engage with an ad, beyond just viewing it.

Ad Position or Average Ad Rank #

The average position of an ad in search engine results or on a webpage.

Ad Quality Score 🏅

A score provided by platforms like Google Ads, considering factors like CTR, relevance, and landing page quality.

Ad Spend Return on Investment %

The return gained from the advertising spend.

Click-Through Rate %

The percentage of impressions that resulted in a click.

Cost Per Click 💰

Cost Per Click (CPC) represents the average amount of money spent for each click on an ad.

Cost Per Conversion 💰

The average cost of each successful conversion from an ad.