1. Marketing
  2. Digital Advertising

Ad Quality Score


A score provided by platforms like Google Ads, considering factors like CTR, relevance, and landing page quality. Affects ad rank and cost. Higher quality scores can result in lower costs and better ad positions.


Provided by the advertising platform (e.g., Google Ads).


An ad with a high CTR, relevant keywords, and a high-quality landing page may receive a Quality Score of 9/10.