Ad Quality Score
Score
A score provided by platforms like Google Ads, considering factors like CTR, relevance, and landing page quality. Affects ad rank and cost. Higher quality scores can result in lower costs and better ad positions.
Formula
Provided by the advertising platform (e.g., Google Ads).
Example
An ad with a high CTR, relevant keywords, and a high-quality landing page may receive a Quality Score of 9/10.