1. Marketing
  2. Website

Average Session Duration

Time

The average amount of time a user spends on your site during a single session. Longer session durations can indicate more engaging content or effective user experience.

Formula

Total duration of all sessions (in seconds) / number of sessions

Example

If users spent a total of 5,000 minutes on your site over 1,000 sessions, the average session duration is 5 minutes.