1. Marketing

10 Website KPIs

Average Session Duration

The average amount of time a user spends on your site during a single session.

Bounce Rate %

The percentage of visitors who navigate away from the site after viewing only one page.

Mobile Traffic %

The number or percentage of users accessing your site from mobile devices.

Page Error Rate %

The rate at which users encounter 'Page Not Found 404' and other errors.

Page Load Time

The average time it takes for a page to load fully.

Page Views per Visit #

Average number of pages viewed during a single session.

Returning vs New Visitors %

The ratio of repeat visitors to first-timers.

Top Exit Pages

Pages from which users most frequently leave your website.

Website Conversion Rate %

The percentage of visitors who take a desired action, like making a purchase or signing up for a newsletter.

Website Traffic #

Measures the total number of visits to your website.