10 Website KPIs

The average amount of time a user spends on your site during a single session.

The percentage of visitors who navigate away from the site after viewing only one page.

The number or percentage of users accessing your site from mobile devices.

The rate at which users encounter 'Page Not Found 404' and other errors.

The average time it takes for a page to load fully.

Average number of pages viewed during a single session.

The ratio of repeat visitors to first-timers.

Pages from which users most frequently leave your website.

The percentage of visitors who take a desired action, like making a purchase or signing up for a newsletter.

Measures the total number of visits to your website.