10 Customer Journey KPIs
Average Time to Conversion
⏱
The average time taken for a prospect to become a customer from the initial touchpoint.
Conversion Rate at Each Funnel Stage
%
The percentage of individuals who move to the next stage of the funnel.
Cost Per Acquisition at Each Funnel Stage
💰
The cost incurred to acquire a customer at a specific stage of the funnel.
Customer Touchpoints Before Conversion
#
The average number of interactions a customer has with the brand before conversion.
Loyalty/Repeat Customer Rate
%
The percentage of customers who make repeat purchases or stay loyal to the brand.
Top-Funnel Traffic
#
The amount of traffic or visitors at the initial stages of the customer journey.