10 Customer Journey KPIs

The average time taken for a prospect to become a customer from the initial touchpoint.

The percentage of individuals who move to the next stage of the funnel.

The cost incurred to acquire a customer at a specific stage of the funnel.

The total number of stages or steps in the customer's journey.

The average number of interactions a customer has with the brand before conversion.

The percentage of individuals who leave the funnel at a particular stage.

The percentage of top-funnel prospects who become customers.

The average score of leads based on their likelihood to convert.

The percentage of customers who make repeat purchases or stay loyal to the brand.

The amount of traffic or visitors at the initial stages of the customer journey.