1. Sales
  2. Tender Management

Bid-to-Win Ratio

Ratio

Assesses the efficiency of the bidding process by comparing the number of bids made to the number of wins, used to gauge the effectiveness of bid qualification processes.

Formula

(Number of Wins / Number of Bids Made)

Example

If a company makes 50 bids and wins 10, the bid-to-win ratio is 10/50 = 0.2.