1. Sales
  2. Market and Territory Performance

Herfindahl-Hirschman Index

Score

A measure of market concentration that sums the squares of the market shares of all firms in the industry, indicating market competitiveness.

Formula

Sum of the Squares of Individual Market Shares

Example

If there are four firms with shares of 30%, 30%, 20%, and 20%, HHI is (0.3² + 0.3² + 0.2² + 0.2²) = 0.26.