New Market Growth Rate
Percentage
Tracks growth in new markets by comparing current sales to initial sales, indicating expansion success.
Formula
((Sales in Current Period - Initial Sales in Market) / Initial Sales in Market) * 100
Example
Starting at $10,000 and increasing to $15,000 in sales, growth rate is (($15,000 - $10,000) / $10,000) * 100 = 50%.