1. Sales
  2. Market and Territory Performance

New Market Growth Rate

Percentage

Tracks growth in new markets by comparing current sales to initial sales, indicating expansion success.

Formula

((Sales in Current Period - Initial Sales in Market) / Initial Sales in Market) * 100

Example

Starting at $10,000 and increasing to $15,000 in sales, growth rate is (($15,000 - $10,000) / $10,000) * 100 = 50%.