9 Market and Territory Performance KPIs

A measure of market concentration that sums the squares of the market shares of all firms in the industry, indicating market competitiveness.

Indicates the company's portion of total sales in a specific market, used to gauge competitiveness and market control.

Tracks growth in new markets by comparing current sales to initial sales, indicating expansion success.

Calculates the growth or decline in sales for a specific territory, showing regional market trends over time.

Measures the total sales volume within a specific sales territory, reflecting regional sales effectiveness.

Reflects how well sales resources are distributed across a territory, based on the number of sales reps to potential customer ratio.

Shows the percentage of potential customers in a territory that have been converted to actual customers, indicating market penetration.

Analyzes profitability by comparing revenue to costs within a territory, indicating financial success.

Measures the percentage of sales quota achieved in a specific territory, assessing sales rep performance.