1. Sales
  2. β€Ί
  3. Pipeline Management

Lead Drop-off Rate

Percentage

Indicates the percentage of leads that exit the pipeline before converting to sales, highlighting potential issues in the sales funnel.

Formula

(Number of Leads Lost / Total Number of Leads) * 100

Example

If 15 out of 100 leads are lost, the drop-off rate is (15/100)*100 = 15%.