1. Sales

10 Pipeline Management KPIs

Pipeline Management involves overseeing the journey of leads from initial contact through to sale closure. It's about managing the health, velocity, and progress of opportunities in the sales pipeline, ensuring that leads are efficiently converted into revenue. KPIs in this category help identify bottlenecks, forecast sales, and ensure a consistent and effective approach to sales opportunity management.

Average Deal Size 💰

The average revenue expected per sale, which helps in revenue forecasting and resource allocation.

Deal Slippage Rate %

Indicates the rate at which deals are postponed or pushed out beyond their expected close date, impacting sales forecasting.

Deal Win/Loss Ratio ⚖️

Compares the number of won deals to lost deals, providing insight into sales effectiveness.

Lead Drop-off Rate %

Indicates the percentage of leads that exit the pipeline before converting to sales, highlighting potential issues in the sales funnel.

Pipeline Conversion Rate %

Measures the rate at which leads in the pipeline convert into customers, indicating the effectiveness of the sales process.

Pipeline Flow Rate #

Tracks the number of opportunities that move from one stage of the sales pipeline to the next, indicating pipeline momentum.

Pipeline Leakage #

Reflects the number of leads that fall out of the pipeline without conversion, pointing to inefficiencies or obstacles in the sales process.

Quota Attainment Rate %

Shows the percentage of sales representatives who meet or exceed their sales quota, reflecting on team performance.

Sales Cycle Length

The average amount of time it takes for a lead to move through the entire sales pipeline, from initial contact to closing.

Sales Pipeline Value 💰

Represents the total value of all opportunities in the sales pipeline, providing a snapshot of potential revenue.