1. Marketing
  2. Video

Average Percentage Viewed


Reflects viewer engagement by showing the average percentage of the video that viewers watched. A lower percentage might indicate that viewers lost interest and dropped off early.


(Total Watch Time / (Number of Plays x Video Length)) x 100


If a 10-minute video has a total watch time of 500 minutes and was played 100 times, the average percentage viewed is 50%. You can also calculate this as an aggregate of all videos in a channel.