10+ Video KPIs
Reflects viewer engagement by showing the average percentage of the video that viewers watched.
The average length of time viewers spend watching the video.
The number of videos released in a specific timeframe.
The total amount of time taken to record the raw footage for a particular video.
Total income generated as a direct or indirect result of the video, from ads, sponsored content, or product sales in a timeframe.
The net return from the video after deducting the production and promotion costs.
The number of times the video has been shared across social platforms or through other mediums.
The percentage growth in the number of subscribers to a video channel over a specific period, compared to the previous period.
The duration spent creating promotional content like trailers, teasers, and snippets for the video.
The time dedicated to post-production tasks like editing, adding effects, sound mixing, etc.
Percentage of viewers who clicked on a CTA or link related to the video.
Percentage of viewers who take a desired action (e.
The total expenditure related to creating a video, including equipment, staff, locations, etc.
Funds allocated to promote the video through various channels.
The total number of times a video or all published videos have been watched.