1. Marketing
  2. Video

Subscriber Growth Rate


The percentage growth in the number of subscribers to a video channel over a specific period, compared to the previous period. Measures the pace at which a channel is gaining subscribers, indicating its momentum and the effectiveness of its content in attracting viewers.


[(Number of Subscribers at the End of Period - Number of Subscribers at the Start of Period) / Number of Subscribers at the Start of Period] x 100


If a channel starts the month with 50,000 subscribers and ends with 55,000, the subscriber growth rate for that month is 10%.