1. Marketing
  2. Affiliates & Partnerships

Churn Rate of Affiliates


Percentage of affiliates or partners who stop promoting your product or service. A high churn rate can indicate dissatisfaction or inefficiencies in the affiliate program.


(Number of affiliates who left / Total number of affiliates at the start of the period) x 100


If 10 out of 150 affiliates stopped promoting in a month, the churn rate is 6.67%.