Churn Rate of Affiliates
Percentage
Percentage of affiliates or partners who stop promoting your product or service. A high churn rate can indicate dissatisfaction or inefficiencies in the affiliate program.
Formula
(Number of affiliates who left / Total number of affiliates at the start of the period) x 100
Example
If 10 out of 150 affiliates stopped promoting in a month, the churn rate is 6.67%.