Return on Advertising Spend from Partnerships
Percentage
The amount of revenue generated for every dollar spent on partnership campaigns. Measures the effectiveness and profitability of promotional campaigns run through partnerships.
Formula
(Revenue from partnership promotions / Cost of partnership promotions)
Example
If a partnership campaign generated $5,000 from a spend of $1,000, the ROAS is 5:1 or $5 for every $1 spent.