1. Marketing
  2. Email & Newsletters

Forwarding or Social Sharing Rate

Percentage

The percentage of recipients who forward the email or share its content on social media. Indicates the value and shareability of your content.

Formula

(Number of Shares or Forwards / Number of Emails Sent) x 100

Example

If 1,000 emails are sent and 10 are shared or forwarded, the rate is 1%.