1. Marketing
  2. Email & Newsletters

Subscriber List Growth


The rate at which your email newsletter subscriber list is growing. Indicates the effectiveness of your subscriber acquisition efforts and overall interest in your content.


[(New Subscribers - Unsubscribes) / Total Number of Email Addresses on Your List] x 100


If you gain 100 new subscribers and lose 20, on a list of 1,000, the growth rate is 8%.