10 Email & Newsletters KPIs

The percentage of recipients who clicked on a link in the email out of those who opened the email.

The percentage of recipients who click on a link within the email.

The percentage of email recipients who take a desired action, such as making a purchase or signing up for a webinar.

The percentage of emails that reach the recipient's inbox without being filtered out.

The percentage of recipients who open the email newsletter.

Measures the profitability of your newsletter or email marketing campaigns.

The percentage of recipients who forward the email or share its content on social media.

The rate at which your email newsletter subscriber list is growing.

The percentage of recipients who opt-out of your email list.

The number of visitors to your website who arrived via a link in your email.