1. Marketing
  2. Website

Returning vs New Visitors

Percentage

The ratio of repeat visitors to first-timers. Helps gauge audience loyalty and the effectiveness of outreach efforts to attract new users.

Formula

(Number of returning visitors / Total visitors) x 100 (and vice versa for new visitors)

Example

If 1,500 out of 2,000 total visitors had been to the site before, the returning visitor rate is 75%.