Client Retention Rate
Percentage
Reflects the percentage of clients retained over a specific period, indicating account stability and customer satisfaction.
Formula
(Number of Customers at End of Period - Number of New Customers) / Number of Customers at Start of Period * 100
Example
If there were 100 customers at the start, 10 new customers, and 90 remaining, the rate is (90 - 10) / 100 * 100 = 80%.