9 Account Management KPIs
Focused on the nurturing, growth, and management of existing customer accounts, this subcategory deals with evaluating the health and profitability of long-term client relationships. Key for businesses where long-term contracts and repeat business are common, these KPIs track account growth, client satisfaction, and the effectiveness of account management strategies.
Indicates the rate at which accounts are lost over a certain period, signaling the need for improved retention strategies.
The rate at which prospects or leads are converted into active accounts, assessing the effectiveness of the sales process.
Measures the ratio of accounts to account managers, impacting the level of personalized service provided.
Assesses the depth of an account's interaction with the company's services or products, which can be an indicator of account health.
Evaluates the profitability of individual accounts, considering revenues and associated costs to serve the account.
Derived from customer feedback, measures satisfaction levels of clients with the account management services.
Reflects the percentage of clients retained over a specific period, indicating account stability and customer satisfaction.
Predicts the total revenue a business can expect from a single account throughout the business relationship.
Tracks the effectiveness of upselling or cross-selling efforts within existing accounts.