1. Sales
  2. Marketing-Sales Alignment

Marketing Contribution to Closed Deals

Percentage

Quantifies marketing's contribution to the total number of closed deals, demonstrating the effectiveness of marketing efforts in contributing to sales success.

Formula

(Closed Deals with Marketing Contribution / Total Closed Deals) * 100

Example

If marketing contributed to 40 out of 200 closed deals, the contribution percentage is (40/200)*100 = 20%.