9 Marketing-Sales Alignment KPIs
Assesses the synergy between the sales and marketing departments. Good alignment leads to streamlined lead generation, effective marketing campaigns, and a cohesive customer journey. Metrics in this area are crucial for ensuring that both teams are working towards unified goals and that marketing efforts effectively support sales objectives.
Measures the utilization rate of marketing content by the sales team during the sales process, indicative of the relevance and quality of content.
Tracks the number of collaborative activities between sales and marketing teams, such as co-created campaigns, which can improve alignment and understanding.
Measures the adherence to service level agreements (SLAs) for the handoff of leads from marketing to sales, critical for a smooth transition and prompt action.
Quantifies marketing's contribution to the total number of closed deals, demonstrating the effectiveness of marketing efforts in contributing to sales success.
Calculates the percentage of sales pipeline opportunities that are influenced by marketing activities, showcasing the impact of marketing on the sales pipeline.
Tracks the rate at which marketing qualified leads are accepted by the sales team, indicative of the quality of leads and agreement on lead qualification standards.
Measures the conversion rate of sales-accepted leads to sales-qualified leads, showing the alignment on the quality and readiness of leads for the sales process.
Evaluates the sales team's feedback on the quality of leads provided by marketing, which can be used to refine marketing strategies and lead qualification criteria.
Assesses the percentage of marketing-generated leads that are followed up by the sales team, critical for evaluating sales engagement and lead utilization.