1. Sales
  2. Marketing-Sales Alignment

Marketing Qualified Leads (MQLs) to Sales Accepted Leads (SALs)


Tracks the rate at which marketing qualified leads are accepted by the sales team, indicative of the quality of leads and agreement on lead qualification standards.


(Number of MQLs Accepted as SALs / Total MQLs)


If 80 out of 100 MQLs are accepted by sales, the MQLs to SALs ratio is (80/100) = 0.8.