1. Sales
  2. Marketing-Sales Alignment

Sales Follow-Up on Marketing Leads


Assesses the percentage of marketing-generated leads that are followed up by the sales team, critical for evaluating sales engagement and lead utilization.


(Number of Marketing Leads Followed Up By Sales / Total Marketing Leads) * 100


If sales follows up on 150 out of 200 marketing leads, the follow-up percentage is (150/200)*100 = 75%.