Sales Follow-Up on Marketing Leads
Percentage
Assesses the percentage of marketing-generated leads that are followed up by the sales team, critical for evaluating sales engagement and lead utilization.
Formula
(Number of Marketing Leads Followed Up By Sales / Total Marketing Leads) * 100
Example
If sales follows up on 150 out of 200 marketing leads, the follow-up percentage is (150/200)*100 = 75%.