1. Sales
  2. Tender Management

Win/Loss Ratio After Bid Submission

Ratio

Measures the ratio of won to lost bids after submission, offering insight into post-submission effectiveness and the strength of follow-up strategies.

Formula

(Number of Won Bids / Number of Lost Bids)

Example

If there are 15 won bids and 35 lost bids, the win/loss ratio is 15/35 ≈ 0.43.