App Uninstall Rate

Percentage

App Uninstall Rate tracks the percentage of users who uninstall the app after downloading it. This metric helps in understanding user satisfaction and app performance issues. A high uninstall rate may indicate problems with app functionality, user experience, or unmet user expectations.

Formula

(Number of Uninstalls / Number of Installs) * 100

Example

If out of 1,000 installs, 200 users uninstall the app, the Uninstall Rate is (200/1000)*100 = 20%.

Other Mobile App KPIs