50+ Software Product KPI Examples

Are you on the hunt for software product KPI examples to measure your product’s performance?

As a product manager, you're aware that the cornerstone of a successful product strategy lies in making informed, data-driven decisions.

The world of software products is rich with data collection opportunities, each offering valuable insights to steer your product towards greater success.

Dive into our comprehensive list of product KPI examples below. Regardless of your product's nature, it's crucial to focus on User Engagement and User Experience.

For a well-rounded analysis, integrate Financial KPIs and insights from Marketing, Sales, and Customer Service. This approach ensures a comprehensive picture of your product's performance, guiding you to make strategic decisions that resonate with success.

All Software Product KPI Examples

API

API metrics assess the usage, performance, and impact of Application Programming Interfaces (APIs) in software products. These KPIs are crucial for understanding how external users and services interact with the API, gauging the API's efficiency, and identifying areas for optimization. Monitoring these metrics is essential for API developers and product managers to ensure high availability, optimal performance, and effective integration with other services or applications.

• API Usage Growth: API Usage Growth tracks the increase in API usage over time, highlighting trends in adoption and reliance on the API.
• Applications Per API: Tracks the number of distinct applications or systems that utilize the API.
• Number of API Partners: Measures the number of business partnerships or integrations established through the API.
• Time To First API Call: Time To First API Call measures the duration from when a user first accesses the API to when they successfully make their first call.
• Unique API Consumers: Unique API Consumers counts the distinct users or services that make requests to the API.

Mobile App

Mobile App key performance indicators are essential for evaluating the success and health of mobile applications. These metrics provide insights into user acquisition, retention, and engagement within the app, as well as the app’s overall financial performance through in-app purchases and monetization strategies. Monitoring these KPIs is crucial for app developers and marketers to understand user behavior, optimize app features and user experience, and effectively strategize marketing efforts.

• App Install Rate: App Install Rate measures the percentage of users who install the app after visiting the app's landing page or viewing an ad.
• App Store Ratings and Reviews: App Store Ratings and Reviews aggregate the overall user ratings and feedback on the app store.
• App Uninstall Rate: App Uninstall Rate tracks the percentage of users who uninstall the app after downloading it.
• Average Screens Per Visit: Measures the average number of screens or pages users navigate through in a single app session.
• Cost Per Install: Cost Per Install calculates the average cost incurred to acquire a new user who installs the app, often through advertising.
• Device Usage: Device Usage identifies the types and models of devices used by the app's audience.
• In-App Purchase Rate: In-App Purchase Rate calculates the percentage of app users who make purchases within the app.
• In-App Purchase Revenue Growth: This metric tracks the growth rate of revenue generated from in-app purchases over time.
• Mobile Retention Rate: Mobile Retention Rate measures the proportion of users who continue to use the app over a specific time frame after installation.

Open Source Program

Open Source Program metrics are essential for evaluating the health, activity, and community engagement of open source software projects. These KPIs measure aspects like community contributions, issue management, project adoption, and overall project activity. They are crucial for open source maintainers and contributors to understand the project's traction, identify areas for improvement, and foster a vibrant and active open source community.

• Accepted Pull Requests: Measures the number of pull requests that have been merged or accepted into the project.
• Contributing External Companies: Tracks the number of different companies or external organizations actively contributing to the project.
• External to Internal Contribution Ratio: Evaluates the balance between contributions from external community members versus internal team members.
• Meetups Organized: Counts the number of meetups or community events organized around the project.
• Number of Commits Per Contributor: Tracks the average number of commits made by each contributor, providing insights into individual contributor activity and engagement.
• Number of Contributors: Measures the total number of individual contributors to an open source project.
• Open Issue Duration: Measures the average time issues remain open before being resolved.
• Open Pull Requests: Counts the number of pull requests that are open at any given time.
• Open Source Project Adoption Rate: Measures the rate at which the project is being adopted by users or developers.
• Open Source Project Followers: Measures the number of individuals or entities following the project through various channels.
• Open Source Projects Contributed To: Reflects the number of different open source projects to which the organization or community has contributed.
• Open Source Projects Created: Counts the number of new open source projects initiated by the organization or community.
• Pull Request Resolution Time: Calculates the average time taken to close or merge a pull request.
• Pull Requests Submitted: Tracks the total number of pull requests submitted to the project.
• Total Issues Reported: The total number of issues reported in the project.

User Engagement

User Engagement metrics in Software Products focus on how users interact with and value the software. These KPIs track various aspects of user behavior and response, from initial sign-up and conversion rates to daily and monthly active usage. They are pivotal in understanding user adoption, usage patterns, and overall commitment to the product.

• Conversion Rate from Free to Paid Users: This metric assesses the effectiveness of converting users from a free version of the software to a paid version.
• Daily Active Users (DAU): DAU counts the number of unique users who engage with the software on a daily basis.
• Invite Conversion Rate: Invite Conversion Rate measures the success of referral or invitation programs by calculating the percentage of sent invites that result in new user registrations or sign-ups.
• Monthly Active Users (MAU): MAU measures the total number of unique users who engage with the software in a given month.
• Product Signups: Product Signups measure the total number of users who have registered or signed up for the software product.
• Registration Rate: Registration Rate calculates the proportion of visitors who complete the registration process, reflecting the effectiveness of the onboarding experience and initial appeal.
• Session Depth: Session Depth quantifies the average number of interactions (such as clicks or screen views) a user has in a single session.
• Session Interval: Session Interval measures the average time between individual user sessions, offering insights into user habit formation and product reliance.
• Session Length: Session Length is the average duration a user spends in a single session when interacting with the software.
• Stickiness Ratio: The Stickiness Ratio compares the daily and monthly active users (DAU/MAU) to gauge how often users return to the software.
• Time To First Purchase: Time To First Purchase tracks the average duration from a user's initial engagement (like signing up or installing) to making their first purchase.
• Trial Conversion Rate: Trial Conversion Rate is pivotal for freemium or trial-based software products, indicating the percentage of users converting from a free trial to a paid subscription.
• User Churn Rate: User Churn Rate quantifies the percentage of users who stop using the software over a specific period.
• User Growth Rate: User Growth Rate measures the rate at which the software's user base is expanding over time.
• User Retention Rate: User Retention Rate measures the proportion of users who continue using the software after a certain period, signifying long-term user engagement and satisfaction.

UX

UX (User Experience) metrics evaluate the usability, effectiveness, and overall user satisfaction with a software product's interface and design. These KPIs are vital for ensuring that the product is intuitive, user-friendly, and meets the users' needs. They help in identifying usability issues, enhancing user interaction, and ultimately improving user retention and satisfaction.

• App Load Speed: App Load Speed measures the time taken for the app to start up and become usable.
• Devices and Operating Systems: Tracks the variety of devices and operating systems used by the app’s user base.
• Navigation vs Search: This metric compares the frequency of users navigating through menus versus using the search function to find what they need.
• Net Promoter Score: Net Promoter Score (NPS) measures user loyalty and the likelihood of users recommending the product to others.
• Screen Resolution: Screen Resolution metrics identify the range of screen resolutions among the user base.
• System Usability Scale: The System Usability Scale (SUS) is a reliable tool for measuring the usability of a product.
• Task Success Rate: Task Success Rate measures the percentage of successfully completed tasks by users.
• Time On Task: Time On Task tracks the average duration taken by users to complete a specific task.
• User Error Rate: User Error Rate calculates the frequency of errors made by users while interacting with the product.

What's Next?

At Operately, we're building a new standard for running an effective organization. Subscribe to our newsletter to be the first to hear about the launch.

Looking to delve into other areas of your business? Check out our extensive range of different categories where you will find KPIs and let data drive your success.