1. Software Product
  2. UX

Net Promoter Score


Net Promoter Score (NPS) measures user loyalty and the likelihood of users recommending the product to others. It’s a key indicator of overall user satisfaction and the product’s market reputation. A higher NPS suggests that users are likely to recommend the product, reflecting positively on its UX.


(Percentage of Promoters - Percentage of Detractors) * 100


If 70% of users are promoters and 10% are detractors, the NPS is (70-10)*100 = 60.