1. Marketing
  2. Traditional Advertising

Audience Engagement


The degree to which viewers/readers/listeners engage with the advertisement, often measured by direct responses, calls, or inquiries. Shows the level of interest and action taken by the audience after exposure to the advertisement.


Total number of engagements (calls, inquiries, coupon redemptions, etc.)


If 1,000 people responded to a direct mail campaign out of 100,000 recipients, there were 1,000 engagements.