1. Marketing

7 Traditional Advertising KPIs

Ad Frequency #

The average number of times a person is exposed to an advertisement.

Ad Reach #

The total number of unique individuals exposed to an advertisement.

Ad Recall %

The percentage of audience members who can recall an advertisement after a certain period.

Ad Share of Voice %

The ad's share of advertising exposure in its category.

Audience Engagement #

The degree to which viewers/readers/listeners engage with the advertisement, often measured by direct responses, calls, or inquiries.

Cost Per Thousand (CPM) 💰

The cost of reaching 1,000 audience members with a particular advertisement.

Return on Advertising Spend ⚖️

The revenue generated for every dollar spent on advertising.