1. Marketing
  2. Traditional Advertising

Return on Advertising Spend


The revenue generated for every dollar spent on advertising. Evaluates the effectiveness of the advertising campaign in terms of revenue generation.


(Revenue from Ad Campaign - Cost of Ad Campaign) / Cost of Ad Campaign


If a company spends $20,000 on a TV ad and generates $100,000 in sales, the ROAS is 4:1, or $4 for every $1 spent.

Other KPIs in Traditional Advertising