1. Marketing
  2. Email & Newsletters

Email Delivery Rate

Percentage

The percentage of emails that reach the recipient's inbox without being filtered out. Ensures that your emails aren't being wrongly categorized as spam or junk.

Formula

(Number of Emails Delivered / Number of Emails Sent) x 100

Example

If 950 emails out of 1,000 reach the inbox, the delivery rate is 95%.