1. Marketing
  2. Social Media

Follower Growth Rate

Percentage

Calculates the rate at which your social media profiles are gaining followers. Indicates brand popularity, awareness, and the effectiveness of social media strategies.

Formula

((Number of followers at end of period - Number of followers at start of period) / Number of followers at start of period) x 100

Example

If you started the month with 5,000 followers and ended with 5,500, your growth rate would be 10%.