1. Marketing

7 Social Media KPIs

Engagement Rate %

Measures the level of engagement that a piece of content is receiving from the audience.

Follower Growth Rate %

Calculates the rate at which your social media profiles are gaining followers.

Post Reach #

The number of unique users who have seen your post.

Social Conversion Rate %

The percentage of social media users who take a desired action, such as signing up for a newsletter or making a purchase, after interacting with a post or ad.

Social Media Impressions #

Counts the number of times content has been displayed on someone's screen.

Social Response Rate and Time

Measures how frequently the brand responds to audience engagements (like comments or direct messages) and how quickly.

Social Share of Voice %

Measures your brand mentions relative to your competitors.