7 Social Media KPIs

Measures the level of engagement that a piece of content is receiving from the audience.

Calculates the rate at which your social media profiles are gaining followers.

The number of unique users who have seen your post.

The percentage of social media users who take a desired action, such as signing up for a newsletter or making a purchase, after interacting with a post or ad.

Counts the number of times content has been displayed on someone's screen.

Measures how frequently the brand responds to audience engagements (like comments or direct messages) and how quickly.

Measures your brand mentions relative to your competitors.