1. Marketing
  2. Traditional Advertising

Ad Share of Voice


The ad's share of advertising exposure in its category. Provides a measure of the brand's presence and visibility in comparison to competitors.


(Brand's Ad Expenditure / Total Market Ad Expenditure in the same media) x 100


If a brand spends $500,000 on TV ads in a market where competitors collectively spend $5 million, the brand's SOV is 10%.