1. Marketing

6 Brand KPIs

Brand Awareness %

Measures the percentage of target market familiar with a brand.

Brand Consistency %

Measures how uniformly a brand is presented across all channels and touchpoints.

Brand Loyalty Rate %

Evaluates the portion of customers who make repeat purchases or show a strong preference for your brand over competitors.

Brand Recall %

The ability of consumers to recognize and remember a brand without any prompts.

Brand Reputation Score 🏅

Measures the perception and sentiment towards a brand in the market.

Slogan Recall Rate %

Rate of surveyed individuals who can recall your brand's slogan or tagline.