6 Brand KPIs

Measures the percentage of target market familiar with a brand.

Measures how uniformly a brand is presented across all channels and touchpoints.

Evaluates the portion of customers who make repeat purchases or show a strong preference for your brand over competitors.

The ability of consumers to recognize and remember a brand without any prompts.

Measures the perception and sentiment towards a brand in the market.

Rate of surveyed individuals who can recall your brand's slogan or tagline.