1. Marketing
  2. Brand

Slogan Recall Rate


Rate of surveyed individuals who can recall your brand's slogan or tagline. A memorable slogan can reinforce brand values, boost recall, and help in differentiating your brand from competitors.


(Number of people who recall the slogan / Total number of people surveyed) x 100


If 150 out of 500 surveyed individuals can recall your brand slogan, your Slogan Recall Rate is 30%.