6 Search KPIs

Refers to the total number of external links from other websites pointing to your website.

The position of your website on search engine results pages (SERPs) for specific keywords.

Represents the percentage of total leads that are sourced from organic search.

The number of visitors that come to your site through unpaid search results.

Measures the percentage of visitors who enter the site through search and then leave ("bounce") rather than continuing to view other pages within the same site.

The ratio of clicks on your ad (for SEM) or link in organic results (for SEO) to the number of total views.