1. Marketing

6 Search KPIs

Backlinks #

Refers to the total number of external links from other websites pointing to your website.

Keyword Ranking #

The position of your website on search engine results pages (SERPs) for specific keywords.

Leads Generated via Organic Search #

Represents the percentage of total leads that are sourced from organic search.

Organic Traffic #

The number of visitors that come to your site through unpaid search results.

Search Bounce Rate %

Measures the percentage of visitors who enter the site through search and then leave ("bounce") rather than continuing to view other pages within the same site.

Search Click-Through Rate %

The ratio of clicks on your ad (for SEM) or link in organic results (for SEO) to the number of total views.