Backlinks #
Refers to the total number of external links from other websites pointing to your website.
6 Search KPIs
Keyword Ranking #
The position of your website on search engine results pages (SERPs) for specific keywords.
Leads Generated via Organic Search #
Represents the percentage of total leads that are sourced from organic search.
Organic Traffic #
The number of visitors that come to your site through unpaid search results.
Search Bounce Rate %
Measures the percentage of visitors who enter the site through search and then leave ("bounce") rather than continuing to view other pages within the same site.
Search Click-Through Rate %
The ratio of clicks on your ad (for SEM) or link in organic results (for SEO) to the number of total views.