Search Bounce Rate
Percentage
Measures the percentage of visitors who enter the site through search and then leave ("bounce") rather than continuing to view other pages within the same site. A high bounce rate can indicate that the landing page isn't relevant to visitors or that the page doesn't have a clear path for the visitor to take. Improving content and user experience can help reduce the bounce rate.
Formula
(Number of Single-Page Visits via Search / Total Number of Visits via Search) x 100
Example
If 300 out of 1,000 visitors leave after viewing only one page, the bounce rate is 30%.