1. Marketing
  2. Search

Search Bounce Rate


Measures the percentage of visitors who enter the site through search and then leave ("bounce") rather than continuing to view other pages within the same site. A high bounce rate can indicate that the landing page isn't relevant to visitors or that the page doesn't have a clear path for the visitor to take. Improving content and user experience can help reduce the bounce rate.


(Number of Single-Page Visits via Search / Total Number of Visits via Search) x 100


If 300 out of 1,000 visitors leave after viewing only one page, the bounce rate is 30%.