1. Marketing
  2. Search

Search Click-Through Rate


The ratio of clicks on your ad (for SEM) or link in organic results (for SEO) to the number of total views. A higher CTR means that more people who see your link are clicking on it, indicating its relevance to the search query.


(Number of Clicks / Number of Views) x 100


If an ad is displayed 1,000 times and clicked on 50 times, its CTR is 5%.