1. Marketing
  2. Social Media

Social Conversion Rate


The percentage of social media users who take a desired action, such as signing up for a newsletter or making a purchase, after interacting with a post or ad. It's vital to understand not just if your content is seen, but if it drives action.


(Number of Desired Actions / Number of Clicks) x 100


If 100 users click through to your landing page and 10 make a purchase, the conversion rate is 10%.